Joanne Morreale's A New Beginning: A Textual Frame Analysis on the Political PDF

By Joanne Morreale

ISBN-10: 0585064482

ISBN-13: 9780585064482

ISBN-10: 0791406091

ISBN-13: 9780791406090

This e-book is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie was once a landmark within the artwork of political filmmaking. Its thesis proclaimed a resurgence of yank satisfaction, patriotism, and prosperity less than the management of Ronald Reagan. a brand new starting was once unheard of for a couple of purposes: it changed the normal nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to realize public help for a political ideology; and, most significantly, the masterful venture documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as a good political software. Framing, ideology, fantasy, and visible cliche are analytic instruments used to deconstruct the movie; the tactic combines rhetorical concept with verbal exchange idea and semiotically-based theories of movie and tv. Morreale provides perception into the more and more usual use of tv to create a political truth.

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Extra info for A New Beginning: A Textual Frame Analysis on the Political Campaign Film

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A New Beginning was a product of a culture devoted to images. My method of televisual rhetorical criticism, which I refer to as textual frame analysis, makes use of insights drawn from contemporary film criticism, television criticism, political and cultural studies. I wish to provide theoretical insight into the way that A New Beginning constructed a picture of the world, the way it made that world intelligible, and the way that it worked ideologically, that is, how it masked its own work of construction.

The Artful Use of Visual Cliché 69 7. Critically Reframing A New Beginning 83 8. Methodological Implications 93 Appendix 101 Notes 123 Selected Bibliography 137 Index 147 Page vii Acknowledgments I would like to thank the many people who have made this work possible. A number of friends and colleagues contributed their valuable time and insights. I am especially grateful to Lee Cahn, who helped me refine and develop my ideas, and who provided immeasurable advice and encouragement. I also appreciate the contribution of Priscilla Ross at SUNY Press, who expeditiously handled the production process and made helpful suggestions throughout.

Ex-movie star and professional narrator Ronald Reagan speaks for himself in the 1984 film. The Johnson film differed from A New Beginning in content as well as structure. The Johnson Years testified to the Democrats' commitment to the principles of the New Deal, a program that Reagan aimed to dismantle. Johnson and the Democrats were lauded for achievements of little importance to Ronald Reagan. Civil rights, affirmative action, Medicaid, Headstart, education, and Johnson's "War on Poverty" were central issues in the earlier film.

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A New Beginning: A Textual Frame Analysis on the Political Campaign Film by Joanne Morreale

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